SA: Why Rituals Work

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SA: Why Rituals Work

Why Rituals Work
There are real benefits to rituals, religious or otherwise
By Francesca Gino and Michael I. Norton
May 14, 2013
http://www.scientificamerican.com/article.cfm?id=why-rituals-work

"Rituals performed after experiencing losses – from loved ones to lotteries – do alleviate grief, and rituals performed before high-pressure tasks – like singing in public – do in fact reduce anxiety and increase people’s confidence."